Wuhan Star Daily Chemical Co., Ltd. is a high-tech Industrial development of fine chemicals mainly of modern large-scale private enterprise, is one of the top ten business days of the country, is also the only company in Wuhan Japanese enterprise scale. Established in 2004, the registered capital of 10 million yuan. Brand "Mrs. Holland" After years of cultivation, based in central China has grown into a nationwide day of radiation star, "wash not find Mrs. Holland!" Slogan has long been a household name and the title of Hubei Province famous trademark in 2008 . 1998, to the identity of industrial cleaning agents, Wuhan monopoly over all three-star hotels, large industrial projects cleaning business. In 1999, with industrial cleaning agents and clean ten thousand professional dreams, formally entered the ranks of household cleaners. Since then, a star on the industry gradually ran from. In 2004, Mrs. Holland brand registered to wash not find Mrs. Holland, Mrs. Holland's home must be the slogan to market quickly. Its excellent product quality much consumers, Carrefour, RT-Mart, Metro and other international-type washing of supplies supermarkets located in the forefront of sales. 2013, to give consumers a better washing experience, to create high-end brands - "ladyhe". When liquid laundry detergent products are in good condition publicity decontamination effect, ladyhe unique, the concept of anti-secondary pollution, so ladyhe products listed, was recognized by the majority of consumers to quickly bring sales success. In the past ten years, the company continued to create business Sida miracle in Hubei Province achieved 200 million in sales leap. Product sales distribution in several provinces of Hubei, Hunan, Sichuan, Shanghai and other urban districts as well. Behind the rapid development of enterprises is the Star's tireless efforts and dedication, is constantly expanding and subversive brand strategy is management's constant change and innovation, is to continuously improve and optimize service levels. In production, the company introduced advanced 5S Star production management, optimize production processes, so that the annual production reached 20,000 tons within their means. All raw materials come from Shell, Givaudan, Klein, BASF and other Fortune 500 companies, to protect StarTech day production of quality products par with international standards. In the product area, Star currently has laundry cosmetic, personal care, kitchen cleaning, home care four series of 138 single product, the product successfully passed the ISO9001 quality management system certification, "Mrs. Holland" brand won numerous Hubei provincial famous trademarks, brand Hubei Province, Wuhan City, the famous trademark and other honors. StarTech day of continuous development and improvement of the many high-quality cleaning supplies, cleaning products industry has become China's technological advancement and product structure adjustment an important driving force. On management, and constantly improve the standard management system, more than twenty departments, division of labor, effort with a market profile, develop business processes, set the line of work, so that work done can be tracked. On brand strategy, Sida has launched two major cosmetic brands, targeted at low-end groups in the Netherlands Sister brand, naive as fat sister brand, narrowing the distance between the consumer; targeted at high-end consumer ladyhe brand community, home to a stylish young women as the brand image, conform to the younger age groups chase fashion, simple, elegant living visual senses. Two brands go hand in hand, to meet the needs of all ages. On branding, Star Day of the terminal on the basis of continued strong and constantly develop new publicity: Online Marketing: micro-channel public number, microblogging, blog, search engine marketing, e-commerce traditional media: television advertising, sponsorship column , under the newspaper, bus, subway line activities: cross-industry collaboration, brand activities, community activities according to market needs, develop marketing plans, multi-dimensional marketing, quick to seize the minds of consumers demand. On the channel construction, Sida day as dealers provide a sustainable platform for setting dealers, provincial distributors, regional distributors, county-level dealers, standardized pricing system, security dealers not string goods, common profit. Created as a dealer training system that provides a unified program of activities, unified activity materials to help dealers grow rapidly dominate the market. The next three years, Star Day of the Central region will continue to develop the country in support of Wuhan municipal government leaders and with the encouragement hundred enterprises gradually move to China, will continue development of fine chemicals as a guide to do China's first brand of professional cleaners goal to world-class quality products for the pursuit of excellence, so that every dealer, so that each daughter-use charge, ladyhe people have a pleasant life, so clean ten thousand dreams realized .